An Introduction to Major Principles of ROI in Social Media Marketing

A 90-minute look at the fundamental principles of what creates a return on investment in social media marketing. 

Social media marketing is today an essential part of a marketer’s strategy for an appropriate marketing mix of channels to develop. No matter the industry type or vertical, there is a need to develop good social media skills and campaign know-how.

The workshop will explore the high-level principles of correct social media marketing formula for a successful return on investment and what works, as well as what doesn’t in today’s ever-changing social media landscape. 

Run by award-winning social media marketer and business owner, George Hawwa (from Attention Experts), this workshop will cover key insights into fundamentals knowledge in brand building, developing valuable engagement, how to build databases, creating and evaluating touch-points, and ultimately, how to create sales/leads or inquiries from your social media marketing campaign.