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Sharpen Your Brand Proposition

  • 30 January 2020
  • 12:00 PM - 1:00 PM
  • Webinar

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How to build a distinctive, meaningful brand in today’s fast-paced, hyper-competitive market. 

It is quite likely you have your brand positioning documented, but in today’s fast-paced world, this needs to be continually audited to ensure it is still relevant, unique and believable. And once your position has been sharpened, your brand will need to stay dynamic & flexible so clear guardrails must be set to aid fast but strategically sound decision making throughout the year.

We will step you through the key questions you should be asking your brand to sharpen your proposition. 

Key Learnings:

  • How to keep your brand dynamic & flexible to compete in today’s fast-paced world.
  • Identify how your consumer's needs are changing, and whether you are still relevant to them? 
  • Identify your current competitors and how are you distinctly different or better them? 
  • Identify what promise you should deliver to solve your consumer's needs, better than your competitor.
  • How to establish Brand Guardrails to spell out which elements of the brand positioning and the marketing mix must hold true and which can flex as you execute in market.

    About the Presenter:

    Anne Ricci 

    Founder of via Marca Brand Strategy & Capability

    Anne Ricci is a Marketing Capability specialist, passionate brand advocate. Her mission is to help businesses build brands that matter & marketing teams that thrive.

    With a corporate career spanning almost 20 years, Anne worked on some of Australia's most loved brands, building a strong track record of delivering business results, positioning brands for success and leading marketing capability programs, both locally and globally.

    Her last role was the envy of many - as the Global Marketing Director leading the launch of Tim Tams into the US & China.  Yes, she had a never-ending pack! She left 3 years ago to start via Marca, kick her chocolate habit and has since helped organisations lift their strategic brand management game across many industries including FMCG, Health & Wellness, Sport & Entertainment and Not for Profit.

    Anne's approach to capability & training is to teach you the core brand management fundamentals which she has reinvented for application in our future-focused, fast-paced digital world. She is passionate about brands so her sessions are high energy, filled with inspiring case studies and practical tools that are yours to keep.

    She also knows how busy you are so she builds in the opportunity to work on your own brand challenges within the training programs. So you leave with work done and get feedback from a fresh-eyed, seasoned professional!

    If you want to know more about Anne and her view on all things brands & marketing capability, you can follow her on Linkedin or check out her blog

    Please note: AMI Webinars are FREE for AMI members and 30AUD for non-members; The recording will be available to watch on demand  in the AMI Content Library.

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