Integrated promotional products strategy

How to Strengthen your Inbound Strategy with Custom Merchandise 

In the ever-changing world of marketing, we are constantly looking for an edge on how we fight for the attention of new clients and customers. In this webinar, you’ll learn how you can incorporate tangible lead magnets into your Inbound Marketing Strategy to help convert strangers into raving fans.  

Creating an integrated custom promotional products strategy isn’t about slapping a logo on a product and hoping for the best.  It’s about having a clear understanding of the demographics, drivers and triggers of your prospects to ensure you are providing incentives and content to help these prospects move through the marketing funnel.  We’ll dive into creating an effective promotional products strategy that will help you demonstrate better results.  

Key Learnings

• Explore Inbound marketing tactics and how this can form an essential part of an integrated promotional products strategy. 
• How to understand your buyer personas and what the type of merchandise will resonate with them
• Learn to create a tribe of loyal followers through custom merchandise 

About the Presenter:

Justin Reynolds

Managing Director, Red Tomato

Justin Reynolds is an industry thought leader with 20 plus years’ experience in the marketing and sales space.  Over the past 5 years Justin and his team have embarked on a journey transforming Red Tomato into the Inbound method of marketing and have achieved fantastic results.  

Justin is the Founder and Managing Director of Red Tomato | Promotional Products Agency, who service a variety of blue-chip companies in Australia and abroad.

Please note: AMI Webinars are FREE for AMI members and 30AUD for non-members. The recording will be available to watch on demand  in the AMI Content Library.