How do you justify your event ROI? Proving the ROI of your event is more than just dollars and cents. ROI in events is also about success and outcome.
It’s time to take a hard look at that equation and explore the drivers of both event costs and benefits. Learn how to maximise your event ROI and hear 9 simple steps to supercharge your lead gen strategy.
Key Learnings
- Why Events Matter for Marketers
- How to tie your events to pipeline and demonstrate ROI
- The tools that can help drive efficiency and event engagement
- Some long-term strategies that you can integrate into your events program
About the Presenters:
Enrrique Sanchez
Account Executive - Event Technology & Strategy
Enrrique Sanchez
Enrrique has spent 10 years in various sales & marketing roles. The key to his success has been focusing in developing strong relationships with strategic business partners, both internally and externally, ensuring positive outcomes.
His passion is driven by working with extraordinary customers, colleagues and partners. Known for his dedication and professionalism, Enrrique has been able to become a business partner with many clients, focusing on their growth and success.
Lynda Cavalera
Group Head Partners & Supporters, Make-A-Wish Australia, Chairperson of the AMI
Lynda Cavalera is a strategic, yet hands-on commercial sales and marketing professional with over 25 years’ experience across complex organisations in B2B and B2C markets with experience across global markets. Lynda has strong skills across the full sales and marketing discipline, including strategy, brand, customer experience, product, and integrated campaigns all underpinned with solid research, data and insights experience.
With experience across a broad range of sectors including banking, financial services, education and NFP sectors, Lynda has a solid reputation as a results-orientated professional who is passionate about building purpose-led brands with compelling customer value propositions. As a strong leader she is renowned as an inspirational, empowering, and trusted leader who builds high performing teams.
First serving on the Victorian State Committee, she has been an active member of the Australian Marketing Institute for most of her career. Lynda has also been an awards judge and marketing mentor, before joining the national board in 2015.
Please note: only members will have access to the recording in the AMI Content Library.
