Strategic Brand Management – reinvented for the future

  • 02 March 2020
  • 9:30 AM
  • 10 August 2020
  • 4:30 PM
  • Virtual Classroom & Face to Face - Sydney
  • 3

Registration


Learn how to combine the long-standing principles of strategic brand management with the new agile and dynamic thinking to thrive into today’s  competitive, ever changing digital world.

While the core fundamentals of Strategic Brand Management are still extremely relevant and remain unchanged, the way in we need to market our brands has changed rapidly over the last few years.  Consumers are more connected, informed & sceptical. Competitors are appearing and innovating at a rapid rate and despite having more data than ever, new insights and ideas are harder to find.

This course has been created to combine the long-standing principles of strategic brand management with the new agile and dynamic thinking we need for our brands to thrive into today’s uber-competitive, ever changing digital world.

Topics Covered:

The 5 future-focused fundamentals covered:

  • Situation Assessment & Insight Development
  • Brand Vision & Propositions
  • Brand Strategy & Portfolio Planning
  • Communications Strategy & Execution
  • Innovation Strategy, Ideation & Commercialisation


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