What is the current state of play in webinar marketing in Australia and New Zealand?
Redback Connect and On24 have joined forces to help marketers raise the bar and ‘ban the crappy webinar’. In this webinar they will discuss the findings of their latest report and delve into how and why marketers plan, manage, execute and evaluate webinars. This is a great opportunity for you to benchmark your own webinar programs against industry standards.
Join Sara Gonzalez, General Manager of Digital Events at Redback Connect, and Tim Johnson, Director of Demand Generation, ON24 as they discuss:
- 26% of respondents use webinars for Lead Generation – but what makes them effective?
- 36% of respondents don’t know how to post on-demand webinars – so how can you make it work?
- Most respondents spend 3-4 weeks getting their program off the ground – how can you get to market faster?
- Enthusiastic and knowledgeable presenters still trump everything – we’ll give you tips on how to find them!
About the Presenters:
General Manager of Digital Events, Redback Connect
Sara manages the fast-growing digital events arm of Redback, which runs over 150 managed webinars monthly for corporate, government and not-for-profit customers. After joining Redback more than a decade ago, she works closely with sales, marketing and delivery to provide organisations with frictionless, seamless events that take the stress out of their online programs and increase the overall production quality. An accomplished on-camera presenter herself, Sara also oversees Redback’s consultancy services, which assists customers to improve event marketing, engagement levels, attendance and production values.
Director of Demand Generation, ON24
Tim is responsible for ON24’s marketing and demand generation programs across Asia Pacific and Japan. He is passionate about data-driven marketing and using analytics to improve the customers experience and optimise sales pathways. Tim has a breadth of digital marketing experience spanning across multiple industries, with some of today’s leading brands including Adobe, Michelle Bridges 12 Week Body Transformation, Westpac and now ON24.
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