The third event of the series features Lisa Ronson, CMO of the Year Award Winner.
Lisa Ronson is the Chief Marketing Officer (CMO) of Tourism Australia (TA) and has been the visionary leader of our global marketing team since 2015. She is innovative, creative, results-driven and guarantees the customer is at the heart of everything we do.
Managing a cross-functional global marketing team, Lisa has been at the forefront of risk and innovation, changing the blanket-style approach to tourism marketing and driving ground-breaking campaigns. TA is in the business of marketing experiences that create lasting memories, and in the process – delivering significant economic benefits to Australia. Underpinning TA’s vision is our shared industry goal to double overnight visitor spend to $115 billion per/annum as part of our 10 year Tourism 2020 strategy, created to maximise tourism’s contribution to Australia.
Lisa has been the driving force of innovative change within the organisation. She has shifted the team to be more dynamic and revolutionised the way we think and do at TA, not only in marketing but through all cross-functional teams. Lisa’s new approach to marketing 'Bigger, Better, Bolder’ has brought the entire business together to work cohesively to achieve maximum impact in our selected key overseas markets and has inspired the making of out latest campaign - Dundee.