With the New Year fast approaching, the Australian Marketing Institute has prepared a very special gift for all Members and friends – FREE WEBINAR SERIES with four special award winners from the 2018 Awards for Marketing Excellence. During the series our award-winning guests will share the secrets of their successful careers and tremendous achievements in the marketing profession.
The first event of the series features Mark Ritson, Sir Charles McGrath Award Winner.
Mark is Adjunct Professor of Marketing at Melbourne Business School. He joined the school as an Associate Professor in 2004. Upon completing his PhD in Marketing at Lancaster University and post-Doctoral study at Wharton, thanks to a Thouron Award, Mark became an Assistant Professor at the University Minnesota and then the London Business School. He has also held visiting roles at MIT Sloan and Singapore Management University.
Mark is a renowned consultant, who has worked on a range of international brand and marketing assignments. His clients have included Fight Centre, Baxter, McKinsey, Westpac Group and News Corp. For 15 years, he also served as in-house marketing professor for luxury goods group LVMH in Paris.
Mark’s research has been published in the Journal of Consumer Research, Journal of Advertising, Harvard Business Review and elsewhere. His thesis, ‘The Social Uses of Advertising’, won the 2000 Ferber Award for the best PhD-based article, published in the Journal of Consumer Research.
Mark’s MBA teaching has received numerous awards, including prizes at LBS, MIT, SMU and MBS. An avid writer on branding, Mark has written a weekly column for Marketing Week for more than a decade. On three occasions, he has been voted the Business Columnist of the Year at the PPA Press Awards, the highest award for magazine journalism in the UK. He is also a columnist for The Australian newspaper and a frequent international media commentator.