Want to stay up to date with your marketing skills?  Don't have much time or money to spare? Located in a non CBD location? 

AMI offers its community the chance to be part of on-the-go learning with our Webinars. Lunch-break based, webinars allow attendees to participate from their home, office or anywhere in the world. We regularly have world class presenters and a variety of topics to assist in your professional development. AMI Webinars are FREE for AMI members. Join as an AMI member today to access our monthly webinars live or on demand.


Upcoming webinars & livestreams

    • 22 September 2021
    • 12:00 PM - 1:00 PM
    • Webinar
    Register

    Get the most comprehensive report of qualitative data from analysis of over 2000 webinars attendees and organisers. 

    For 10 years, The Redback Report has been tracking the attitude of Australians to digital events - looking at when, why, how - how we organise, attend and participate in them.

    From the rise of the humble webinar, to virtual conferences which span over multiple days - we have witnessed it all and experienced so much along the way.

    So what did we find out?

    • It’s a Digital First World - For the first time ever, digital-first became the mantra in the events industry as for much of the past year, events were either held virtually or not at all.
    • We’re attending more events than ever before - One in two of us (47%) now attend 10 or more digital events a month -- up from 30% last year
    • Multiple presenters maximise engagement - Fireside chats, interactive Q&As and panel discussions are now the format of choice for audiences

    Discover this, plus:

    • The best days and times to hold webinars
    • Live vs On Demand attendance + tips on getting it right
    • What can make or break your webinars

    About the presenters: 

    Sara Drury
    General Manager, Redback Connect

    I've been part of Redback for 10 years now and am extremely passionate about all things Digital Events. I manage the fast-growing events arm of Redback, which runs over 200 managed webinars monthly for corporate, government and not-for-profit customers. I also head up the marketing team and have a tendency to wear a lot of hats!

    I love helping organisations map out their event strategy, and then working with them to bring it to life and achieve maximum ROI - we have only scratched the surface when it comes to the virtual sphere and I can't wait to see where it takes us!

    My husband and I enjoy our laid-back, simple life on the NSW Central Coast and spend most of our time with our son Hayden and our shadow, our English Staffy puppy Ari. I also love a good red in winter, pinot grigio in the summer and bubbles on special occasions! 


    Michael Bunker
    Director of Sales and Operations, Redback Connect

    I am truly passionate about digital communication. My career experience spans across the Technology sector through digital and collaborative communications.

    Throughout this time, I have specialised in solution design and developed a deep understanding of how to align customer needs with solutions and products to achieve their success criteria. Educating customers on the possibilities of how new products and technologies will exceed their expectations.

    I have customised and executed digital media strategies to prominent Australian businesses focusing on webinars, webcasting, hybrid events, online video hosting and custom video portals.

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    Please note:

    • AMI Webinars are FREE for AMI members and 30AUD for non-members.
    • Certified Practicing Marketers can register 4 PMP Points at this event.
    • The recording will be available to watch on demand in the AMI Content Library for AMI Members only. 
    • You will receive the access link at 4pm a day prior to the Webinar to the e-mail address you have registered with (remember to check your Junk folder). If you don't receive this please contact AMI team on 02 7228 2156 or training@ami.org.au before the 22th September 2021 12:00 PM AEST.  AMI Event Terms and Conditions apply. 


    Lunch time learning webinars are proudly brought to you by

    • 05 October 2021
    • 12:00 PM - 1:00 PM
    • Webinar
    Register

    Learn how to use what you’ve already got and work your data for actionable insights

    Where should you be spending your ad dollars, and why? It starts with getting your data right – and leveraging the right data to answer the right questions. Do that, and you can demonstrate to your business how your advertising decisions are contributing to increasing profitability. And, since data isn’t just for digital advertising, this webinar will help you gain insights that will carry across your whole integrated program.

    Key Takeaways: 

    • How to assess your company’s data maturity
    • Different types of data and how to use ‘em
    • Hacking your data to increase profitability
    • Understanding the stages of attribution
    • Practical, relatable examples

    Whether you have a Customer Data Platform (CDP) and a great relationship with the IT department, or are stuck on Facebook look-a-like audiences and geo-dem profiles for planning radio and TV, don’t worry. We’ve still got ways to make your data talk.

    About the presenters: 


    James McDonald
    Director and Co-Founder
    Audience Group



    In his 22+year career, James worked for ad agencies DDB and OMD, headed up large accounts at Mojo, then took on Group Account Director roles at Idea Works and STW. Moving over to the business side of the business, James held senior roles at STW and Publicis Asia. After an MD stint at Decoder, he connected with co-founder Tom Evans to launch several independent agencies focused on advertising (Blue Pencil, Industrial Australia), media strategy (Audience Group) and advertising analytics (Audience Analytics)



    Tom Evans
    Managing Director and Co-Founder
    Audience Group



    After a not-so short stint on the product side at Microsoft, Tom embraced a career in branding, digital, advertising and media strategy. Tom kicked off his 22+ years in this second phase of his career with Director roles at TW2 Digital in the UK before founding and helming Iconic Brand Agency as Managing Director for nine. After selling his London agency to GroupM, his first role in Australia was as Head of Client Service and Digital at Decoder. Then he and James joined forces to co-create independent agencies Blue Pencil (advertising), Audience Group (media strategy) and Audience Analytics.

    James and Tom believe most advertising is a waste of money, which is a driving force behind their evidence-based ethos.

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    Please note:

    • AMI Webinars are FREE for AMI members and 30AUD for non-members.
    • Certified Practicing Marketers can register PMP Points at this event.
    • The recording will be available to watch on demand in the AMI Content Library for AMI Members only. 
    • You will receive the access link at 4pm a day prior to the Webinar to the e-mail address you have registered with (remember to check your Junk folder). If you don't receive this please contact AMI team on 02 7228 2156 or training@ami.org.au before the 05th October 2021 12:00 PM AEDT.  AMI Event Terms and Conditions apply. 


    Lunch time learning webinars are proudly brought to you by

    • 07 October 2021
    • 2:00 PM - 2:40 PM
    • Virtually via Zoom
    Register

    AMI's In Conversation With... series tells the story of our community, bringing together marketers to share their career journeys, industry experiences and exceptional achievements to foster conversation, encouraging new perspectives and ideas.

    In October, join our chat with James McDonald, Director and Co-Founder of Audience Group. James will be sharing his his thoughts on the power of data capabilities.  “As I approach 50, and 30 years in adland, the one thing that is becoming apparent is that the mad men of the 50s and 60s had the formulae right. They just didn’t have the data to support it.” 

    This 40-minute online networking industry catch up will be held live and we encourage participants to ask questions and chat with your peers.

    About our Conversationalist:



    James McDonald
    Director and Co-Founder

    Audience Group 





    In his nearly 30 year career, James worked for ad agencies DDB and OMD, headed up large accounts at Mojo, then took on Group Account Director roles at Idea Works and STW. Moving over to the business side of the business, James held senior roles at STW and Publicis Asia. After an MD stint at Decoder, he connected with co-founder Tom Evans to launch several independent agencies focused on advertising (Blue Pencil, Industrial Australia), media strategy (Audience Group) and advertising analytics (Audience Analytics)   

    • 27 October 2021
    • 12:00 PM - 1:00 PM
    • Webinar
    Register

    Artificial Intelligence: It’s math, not magic!

    The topic for this session is not new, but it’s one that continues to surface across the industry and is still causing us some confusion. And, that topic is AI.

    The term AI alone can be daunting, over the years it’s become a marketing buzzword that a lot of businesses have claimed to have and do well. But what does it mean for you as a marketer and how can it help you drive efficiencies and effectiveness?

    Webinar key learnings:

    Artificial Intelligence (AI) is key to driving marketing efficiency and effectiveness today, but there is also plenty of resistance. Instead of putting it all into the “too-hard” basket, marketers need to understand that data, combined with AI and machine learning technologies, provides three key indicators that can help revolutionise marketing strategies:

    • Patterns
    • Preferences
    • Predictions

    Join Quantcast Chief Marketing Officer, Ingrid Burton, as she breaks down the essentials of AI for Marketers and explains each of the ‘3Ps’.

    Ingrid brings a wealth of knowledge and experience to the table having led the marketing function for various global organisations operating within the AI, machine learning, SaaS and big data space.  

    About the presenter:



    Ingrid Burton

    Chief Marketing Officer at Quantcast

     



    Ingrid Burton is the Chief Marketing Officer at Quantcast where she drives the brand and creates demand to transform the company for growth. Prior to joining Quantcast, Ingrid held CMO roles at leading startups including H2O.ai, a leader in open-source AI and machine learning, at Hortonworks, where she drove a brand and marketing transformation that positioned the company for growth, and at Silver Spring Networks. She also was CMO at Plantronics after a 20-year career at Sun Microsystems, where she held several leadership roles, including head of marketing for the company and Java marketing, global citizenship, championing open source initiatives, and leading product and strategic marketing teams. Ingrid also held a marketing executive role at SAP, where she co-created the Cloud strategy, led HANA and analytics marketing, and drove developer outreach.

    Additionally, she’s currently a Board Member at Extreme Networks and an Ad Council board member. She has received numerous awards and recognition, including the Silicon Valley TWIN award. Early in her career, Ingrid was a developer and has a BA in Math, with a concentration in Computer Science from San Jose State University.

    Quantcast Overview:

    Quantcast is a global advertising technology company and the creator of an innovative platform that empowers brands, agencies, and publishers to know and grow their audiences online. The Quantcast Platform, powered by Ara™, a patented AI and machine learning engine, delivers automated insights, marketing performance, and results to drive business success. With extensive experience in audience measurement and programmatic advertising, Quantcast has helped multiple businesses across Australia unlock actionable insights necessary for growth and scale.

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    Please note:

    • AMI Webinars are FREE for AMI members and 30AUD for non-members.
    • Certified Practicing Marketers can register 4 PMP Points at this webinar.
    • The recording will be available to watch on demand in the AMI Content Library for AMI Members only. 
    • You will receive the access link at 4pm a day prior to the Webinar to the e-mail address you have registered with (remember to check your Junk folder). If you don't receive this please contact AMI team on 02 7228 2156 or training@ami.org.au before the 06 May 2021 12:00 PM AEST.  AMI Event Terms and Conditions apply. 


    Lunch time learning webinars are proudly brought to you by





    • 18 November 2021
    • 12:00 PM - 1:00 PM
    • Webinar
    Register

    Learn how to optimise your brand’s online presence, enhance it’s visibility & take advantage of the spike in ecommerce. 

    There has been a massive increase in online consumer behavior. People are increasingly shopping online & businesses are also adapting their marketing to meet this surge in demand. However they are finding the online medium very competitive.

    The Webinar will cover the following topics:

    • State of Digital Marketing in Australia
    • Digital Marketing Channels and Resources
    • Online Competition – What are you competing against?
    • Website CRO: Conversion Optimisation
    • The Power of User Engagement
    • The Challenge of Resources
    • How to Calculate and Measure the Marketing ROI


    About the presenter:


    Sid Lal

    MD, Bruce Clay Australia

    Sid is an award winning marketer and domain expert in Digital Marketing (specialising in SEO and Google Ads) and is a speaker and instructor at various industry forums including TEDx, DMAI, SES, Adtech, Australian Marketing Institute, Young Entrepreneurs Academy & more.

    Sid is a serial entrepreneur who set up his first business when he was still in University. In 2005 he used his Digital Marketing knowledge to transform his entire business from an offline model into an Internet Marketing powered inbound sales organisation which translated into $15 million in online sales for its channel partners.

    Since 2009 he has been heading Bruce Clay, first in India & more recently in Australia.

    About Bruce Clay Australia

    Bruce Clay has been a recognised leader in Search Marketing since 1996 with a focus on Search Engine Optimisation (SEO) and Google Ads.

    Our Sydney office provides services across the entire Digital Marketing spectrum: SEO, Google Ads, SEM, Web Design, Content Marketing, CRO, Google Analytics & SEO Training. We have helped hundreds of companies across the globe achieve 1st page rankings on Google. We are an award-winning company with proprietary SEO software and thought leadership and we work with global organisations across our offices in Los Angeles, Dubai, Delhi, Tokyo & Sydney.

    If you would like your website to achieve higher search rankings & increase website traffic and sales, connect with us now on 1300 732 734 or visit our site for more info: Bruce Clay Australia

    ____________________________________________

    Please note:

    • AMI Webinars are FREE for AMI members and 30AUD for non-members.
    • Certified Practicing Marketers can register 4 PMP Points at this webinar.
    • The recording will be available to watch on demand in the AMI Content Library for AMI Members only. 
    • You will receive the access link at 4pm a day prior to the Webinar to the e-mail address you have registered with (remember to check your Junk folder). If you don't receive this please contact AMI team on 02 7228 2156 or training@ami.org.au before the 06 May 2021 12:00 PM AEST.  AMI Event Terms and Conditions apply. 


    Lunch time learning webinars are proudly brought to you by





Virtual Event Recordings

Didn’t make the live event? Take advantage of a range of  past webinar recordings available on demand on AMI Member Connect, available for free to AMI Members. Among our recent webinars:



Business Finance: Working Capital - The Engine of Your Business  

18 February 2021 | More info


Growing your business with Outdoor Advertising 

10 December 2020 | More info

Data privacy: protection, laws, risks


05 November 2020 | More info

How To Use Google Marketing (SEO & Google Ads) To Grow Your Business Online

28 October 2020 | More info

Messenger Ads: Grow Your Social Media Leads with $5 a Day

27 October 2020 | More info


How to leverage video during Covid-19

01 October 2020 | More info


Social Media: how to create ROI?

17 September 2020 | More info



Relationships in the Digital World: The role of Online Brand Advocacy 

27 August 2020 | More info


Beyond Corona: Brand, reputation and resilience in a post-COVID world

23 July 2020 | More Info


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