Want to stay up to date with your marketing skills?  Don't have much time or money to spare? Located in a non CBD location? 

AMI offers its community the chance to be part of on-the-go learning with our Webinars. Lunch-break based, webinars allow attendees to participate from their home, office or anywhere in the world. We regularly have world class presenters and a variety of topics to assist in your professional development. AMI Webinars are FREE for AMI members. Join as an AMI member today to access our monthly webinars live or on demand.


Upcoming webinars & livestreams

    • 27 October 2021
    • 12:00 PM - 1:00 PM
    • Webinar
    Register

    Artificial Intelligence: It’s math, not magic!

    The topic for this session is not new, but it’s one that continues to surface across the industry and is still causing us some confusion. And, that topic is AI.

    The term AI alone can be daunting, over the years it’s become a marketing buzzword that a lot of businesses have claimed to have and do well. But what does it mean for you as a marketer and how can it help you drive efficiencies and effectiveness?

    Webinar key learnings:

    Artificial Intelligence (AI) is key to driving marketing efficiency and effectiveness today, but there is also plenty of resistance. Instead of putting it all into the “too-hard” basket, marketers need to understand that data, combined with AI and machine learning technologies, provides three key indicators that can help revolutionise marketing strategies:

    • Patterns
    • Preferences
    • Predictions

    Join Quantcast Chief Marketing Officer, Ingrid Burton, as she breaks down the essentials of AI for Marketers and explains each of the ‘3Ps’.

    Ingrid brings a wealth of knowledge and experience to the table having led the marketing function for various global organisations operating within the AI, machine learning, SaaS and big data space.  

    About the presenter:



    Ingrid Burton

    Chief Marketing Officer at Quantcast

     



    Ingrid Burton is the Chief Marketing Officer at Quantcast where she drives the brand and creates demand to transform the company for growth. Prior to joining Quantcast, Ingrid held CMO roles at leading startups including H2O.ai, a leader in open-source AI and machine learning, at Hortonworks, where she drove a brand and marketing transformation that positioned the company for growth, and at Silver Spring Networks. She also was CMO at Plantronics after a 20-year career at Sun Microsystems, where she held several leadership roles, including head of marketing for the company and Java marketing, global citizenship, championing open source initiatives, and leading product and strategic marketing teams. Ingrid also held a marketing executive role at SAP, where she co-created the Cloud strategy, led HANA and analytics marketing, and drove developer outreach.

    Additionally, she’s currently a Board Member at Extreme Networks and an Ad Council board member. She has received numerous awards and recognition, including the Silicon Valley TWIN award. Early in her career, Ingrid was a developer and has a BA in Math, with a concentration in Computer Science from San Jose State University.

    Quantcast Overview:

    Quantcast is a global advertising technology company and the creator of an innovative platform that empowers brands, agencies, and publishers to know and grow their audiences online. The Quantcast Platform, powered by Ara™, a patented AI and machine learning engine, delivers automated insights, marketing performance, and results to drive business success. With extensive experience in audience measurement and programmatic advertising, Quantcast has helped multiple businesses across Australia unlock actionable insights necessary for growth and scale.

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    Please note:

    • AMI Webinars are FREE for AMI members and $30 AUD for non-members.
    • Certified Practicing Marketers can register 4 PMP Points at this webinar.
    • The recording will be available to watch on demand in the AMI Content Library for AMI Members only. 
    • You will receive the access link at 4pm a day prior to the Webinar to the e-mail address you have registered with (remember to check your Junk folder). If you don't receive this please contact AMI team on 02 7228 2156 or training@ami.org.au before the 27 October 2021 12:00 PM AEDT.  AMI Event Terms and Conditions apply. 


    Lunch time learning webinars are proudly brought to you by





    • 11 November 2021
    • 2:00 PM - 2:40 PM
    • Virtually via Zoom
    Register

    AMI's In Conversation With... series tells the story of our community, bringing together marketers to share their career journeys, industry experiences and exceptional achievements to foster conversation, encouraging new perspectives and ideas.

    Since How Brands Grow popularised the idea of Mental Availability, there has been a rush of often confusing ideas about what Mental Availability is, why it is important and how to measure it. One of the originators of Mental Availability, Professor Jenni Romaniuk, will take us back to the fundamentals of what Mental Availability is all about, why it contributes to brand growth and how a mental availability mindset can help all businesses, large or small.

    About our Conversationalist:


    Jenni Romaniuk
    Research Professor of Marketing and Associate Director (International) 

    Ehrenberg-Bass Institute


    Jenni Romaniuk is a Research Professor of Marketing and Associate Director (International) at the Ehrenberg-Bass Institute - the world’s largest centre for research into marketing.

    As the key architect behind the Ehrenberg-Bass approaches to Distinctive Asset, Category Entry Point and Mental Availability measurement, Jenni has worked with companies all over the world to help them build stronger brands. Her book, Building Distinctive Brand Assets (Oxford University Press), helps marketers to future-proof their brand’s identity, and set up long-term brand strategies, while How Brands Grow Part 2 builds and expands on the knowledge revolution started in How Brands Grow.

    Jenni’s expertise also spans mental and physical availability, brand equity, brand health tracking, word-of-mouth and advertising effectiveness. She was editor of the Journal of Advertising Research from 2014-2016, and now sits on the Journal’s Senior Advisory Board.

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    Please note:

    • The time of the event shown on this page is your local time 
    • AMI In Conversation With events are FREE for AMI members and 20 AUD for non-members.
    • Certified Practicing Marketers can register 4 PMP Points at this event.
    • The recording will be available to watch on demand in the AMI Content Library for AMI Members only. 
    • You will receive the access link a day prior to the event to the e-mail address you have registered with (remember to check your Junk folder). If you don't receive this please contact AMI team on  +61 2 7228 2156 or training@ami.org.au before the 11th November 2021 12:00 PM AEDT.  AMI Event Terms and Conditions apply. 
    • 18 November 2021
    • 12:00 PM - 1:00 PM
    • Webinar
    Register

    Learn how to optimise your brand’s online presence, enhance it’s visibility & take advantage of the spike in ecommerce. 

    There has been a massive increase in online consumer behavior. People are increasingly shopping online & businesses are also adapting their marketing to meet this surge in demand. However they are finding the online medium very competitive.

    The Webinar will cover the following topics:

    • State of Digital Marketing in Australia
    • Digital Marketing Channels and Resources
    • Online Competition – What are you competing against?
    • Website CRO: Conversion Optimisation
    • The Power of User Engagement
    • The Challenge of Resources
    • How to Calculate and Measure the Marketing ROI


    About the presenter:


    Sid Lal

    MD, Bruce Clay Australia

    Sid is an award winning marketer and domain expert in Digital Marketing (specialising in SEO and Google Ads) and is a speaker and instructor at various industry forums including TEDx, DMAI, SES, Adtech, Australian Marketing Institute, Young Entrepreneurs Academy & more.

    Sid is a serial entrepreneur who set up his first business when he was still in University. In 2005 he used his Digital Marketing knowledge to transform his entire business from an offline model into an Internet Marketing powered inbound sales organisation which translated into $15 million in online sales for its channel partners.

    Since 2009 he has been heading Bruce Clay, first in India & more recently in Australia.

    About Bruce Clay Australia

    Bruce Clay has been a recognised leader in Search Marketing since 1996 with a focus on Search Engine Optimisation (SEO) and Google Ads.

    Our Sydney office provides services across the entire Digital Marketing spectrum: SEO, Google Ads, SEM, Web Design, Content Marketing, CRO, Google Analytics & SEO Training. We have helped hundreds of companies across the globe achieve 1st page rankings on Google. We are an award-winning company with proprietary SEO software and thought leadership and we work with global organisations across our offices in Los Angeles, Dubai, Delhi, Tokyo & Sydney.

    If you would like your website to achieve higher search rankings & increase website traffic and sales, connect with us now on 1300 732 734 or visit our site for more info: Bruce Clay Australia

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    Please note:

    • AMI Webinars are FREE for AMI members and 30AUD for non-members.
    • Certified Practicing Marketers can register 4 PMP Points at this webinar.
    • The recording will be available to watch on demand in the AMI Content Library for AMI Members only. 
    • You will receive the access link at 4pm a day prior to the Webinar to the e-mail address you have registered with (remember to check your Junk folder). If you don't receive this please contact AMI team on 02 7228 2156 or training@ami.org.au before the 06 May 2021 12:00 PM AEST.  AMI Event Terms and Conditions apply. 


    Lunch time learning webinars are proudly brought to you by





Virtual Event Recordings

Didn’t make the live event? Take advantage of a range of  past webinar recordings available on demand on AMI Member Connect, available for free to AMI Members. Among our recent webinars:



Business Finance: Working Capital - The Engine of Your Business  

18 February 2021 | More info


Growing your business with Outdoor Advertising 

10 December 2020 | More info

Data privacy: protection, laws, risks


05 November 2020 | More info

How To Use Google Marketing (SEO & Google Ads) To Grow Your Business Online

28 October 2020 | More info

Messenger Ads: Grow Your Social Media Leads with $5 a Day

27 October 2020 | More info


How to leverage video during Covid-19

01 October 2020 | More info


Social Media: how to create ROI?

17 September 2020 | More info



Relationships in the Digital World: The role of Online Brand Advocacy 

27 August 2020 | More info


Beyond Corona: Brand, reputation and resilience in a post-COVID world

23 July 2020 | More Info


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