Bio
I am a commercially focused and dynamic executive with over 18 years’ experience leading brand, marketing, and growth strategy across complex, service-based industries. Currently Chief Marketing Officer at AHP, a national allied health provider, I lead strategic marketing and customer functions to support national expansion and deliver sustained commercial performance.
My career spans private and not-for-profit sectors across both B2B and B2C environments, with a focus on positioning organisations for growth, leading transformation, and building market advantage. I bring a whole-of-business mindset, combining strategic clarity with creativity and operational rigour to lead high-impact programs across brand, growth, and customer strategy. I work closely with executive teams to align stakeholders, shape integrated strategies, and drive transformation across complex environments.
Grounded in academic foundations in marketing and business, I also hold a Master of Marketing and an Executive MBA (with Excellence) from UNSW Sydney, and have studied International Business in China. I’m proud to have been featured in AFR Boss magazine for transformational change leadership, and in 2020, was named a finalist for CMO of the Year in CEO Magazine’s Executive Awards.
