Zeina Khodr

Paper + Spark Digital

AMI Professional Member CPM


Member profile details

First name
Last name
Paper + Spark Digital
Job Title
Managing Director
State of Residence
AMI Designation
AMI Professional Member CPM
AMI Committee Role
  • State Committee Chair
  • State Committee Member
Zeina Khodr founded Paper + Spark in 2018 after more than 20 years in the media and marketing industries. Zeina jumped from publishing to the world of digital marketing in 2015 with the launch of Colloquial, JWT’s successful content marketing and social media agency.

Her extensive career includes several years at the helm of some of Australia’s most well-known healthcare and financial services industry mastheads. Today, she passes her hard-earned insider knowledge onto her clients, helping them develop content and social strategies for the modern media landscape.

Paper + Spark is AMI's Marketing Agency of the year (2020) and helps brands become digital powerhouse publishers, navigating today's always on digital word across Paid, Earned, Social and Owned.

Zeina lectures in digital media for Macleay College and has several degrees under her belt, including an MBA, Post-Graduate Certificate in eBusiness from Macquarie Graduate School of Management. She’s also developed and runs the Content Marketing Masterclass for the Australian Institute of Marketing , and is the publisher of www.moneyandlife.com.au, a platform dedicated to helping Australians improve their financial wellbeing and literacy.
Profile photo
Marketing areas of interest
  • Advertising
  • Content Marketing
  • Customer Experience (CX) Marketing
  • Data Driven Marketing and Advertising
  • Digital Marketing (incl. SEO)
  • Financial Services Marketing
  • Innovations and Design Thinking
  • Integrated Marketing Communications
  • Marketing Automation
  • Marketing Communications: B2C and B2B
  • Social Marketing & Social Change
  • Social Media and Digital Marketing

Professional Certification

  • CPM

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