Bio
Elevating brand stewardship, marketing governance, and purpose-led growth.
I am an experienced Non-Executive Director, Fractional CMO, and Certified Practising Marketer (AMI) dedicated to guiding purpose-led organisations and enterprise brands through complex growth and transformation.
With over 20 years of executive experience across the commercial, public, and not-for-profit sectors, I specialise in bridging the gap between high-level boardroom strategy and digital execution.
As the Founder and Director of maxemus, a boutique strategic advisory and digital performance agency, I provide fractional executive leadership to organisations navigating digital transformation, brand consolidation, and changing public narratives. My approach combines rigorous commercial accountability with a deep commitment to stakeholder engagement, ensuring that marketing investments deliver sustainable, long-term impact.
My Board & Governance Experience:
I possess a deep understanding of governance, risk management, and compliance within highly regulated, government-funded health environments. During my tenure as a Non-Executive Director and Treasurer for the Central Coast Community Women’s Health Centres (CCCWHC), I provided strategic oversight of the organisation's financial health, stakeholder communications, and crisis response throughout the COVID-19 pandemic. I am deeply passionate about leveraging my commercial expertise to support vulnerable populations and empower communities across the Central Coast and Hunter regions.
Core Specialties (Executive & Board Level):
Strategic Brand Stewardship & Reputation Management
Marketing Governance, Data Privacy & Communications Risk
Stakeholder Communications (Internal, External, & Government Funders)
Digital Transformation, AI Adoption & Lifecycle Automation
Commercial Strategy, P&L Oversight & Marketing Efficiency (MER/ROI)
Whether I am advising a board on reputational risk, steering an enterprise through a complex brand transition, or embedding my agency team to scale an NFP's digital fundraising, my goal is to provide a highly experienced, safe pair of hands that ensures confidence, clarity, and market-leading outcomes.
