Bio
PAUL BLANKET
COMMERCIAL EXPERIENCE:
1987 + First Impressions Pty Ltd
Founder & Principal:
Marketing & Communications Consultants to industry & government.
1994 + Federal Court of Australia & Australian Trademarks Office
Expert Witness: in over 30 Intellectual Property and Marketing Litigation cases
1992 + Macquarie Graduate School Of Management
Adjunct Professor of Marketing: Lecturing Advertising and Promotions, Marketing and Customer Value and Marketing Management in the M.B.A. and Masters of Management degrees, both at their Australian and Hong Kong campuses, in addition to running in-house marketing training in Woolworths, Stockland & Carat.
1984 - 97 University of N.S.W.
Visiting Fellow: Lecturer of Promotions Management in
Bachelor of Commerce (Marketing) Degree Course.and
Australian Graduate School of Management.
1980 - 87 Foote Cone & Belding Advertising Agency
Group Account Director: Responsible over that period for such accounts as:
Reckitt & Coleman, Milton Bradley, BMW, Melitta House of Coffee, British Airways, BAC Merchant Bankers, Yomix Yoghurt, Uncle Tobys, Norman Ross, Bristol Myers.
1974 - 80 Unilever Australia Pty. Ltd.
Group Product Manager: Streets Icecream.
Marketing Assistant: Unilever Export.
PROFESSIONAL AND EDUCATIONAL QUALIFICATIONS:
1997 Fellow: Australian Marketing Institute
1994 Associate Fellow: Australian Marketing Institute
1994 Certified Practising Marketer: Australian Marketing Institute Professional Certification
1982 Associate: Australian Marketing Institute
1982 F.C.B. Advanced Advertising Program Chicago: (in-house program run by M.I.T.)
1978 University of Melbourne Management Program: (Unilever Sponsorship)
1977 University of N.S.W. Master of Commerce (Marketing)
1974 University of N.S.W. Bachelor of Commerce (Marketing)
AWARDS:
Promotions: Australian & International awards include:
Gold and Silver ASPA and ADMA awards, Silver AWARD and Gold Cleos, Mobile & Digital Marketing Award.
Marketing: Winner of NSW and National Australian Marketing Institute Awards for Marketing Excellence: in 1995,1999, 2012 and finalist in 2013.
INDUSTRY BODIES:
Australian Marketing Institute: Senior Judge and Mentor of the National AMI Awards for Marketing Excellence
Australian Automotive Aftermarket Assoc: Judge of the National Awards for Marketing Excellence
