Jackie Richmond

LYREBIRD MARKETING

AMI Professional Member CPM

 

Member profile details

Prefix
Mrs
First name
Jackie
Last name
Richmond
Post-nominals
PAMI CPM
Organisation
LYREBIRD MARKETING
Job Title
SENIOR MARKETING CONSULTANT
State of Residence
WA
AMI Designation
AMI Professional Member CPM
SUFFIX
PAMI CPM
Bio
Jackie is a senior-level marketing professional with a broad range of industry sector experience covering both B2B and B2C. A passionate Marketer with demonstrated results, Jackie has been instrumental in the business growth, brand awareness and sales achievements of well-known brands in Australia, including Steel Blue boots, Thermomix in Australia & New Zealand, ENJO cleaning products, & Australia's Mining Monthly.

Skilled in Marketing Strategy across National and International markets, Digital Strategy (inc Websites, SEO, SEM, Mktg Automation, Email Marketing), Negotiation, Sales and Business Plans, Public Relations & Influencer Marketing, Building and Developing marketing & communications teams, Social Media Marketing, In-store Retail POS solutions and the creative development of Retail Promotions.

Industry sector experience: FMCG, Retail, Food & Hospitality, Mining, Construction, Agriculture, Manufacturing, Footwear, Publishing, Direct Selling and, Government.

MBA qualified (finishing in Top 10 of all graduating students), Curtin University of Technology.

Founder of Lyrebird Marketing, a marketing consulting business in Perth.
www.LyrebirdMarketing.com.au

Board Member - Business Station - a not for profit organisation that provides Small Business Advisory, training, and support to business owners in WA.
www.businessstation.com.au
Profile photo
Marketing areas of interest
  • Advertising
  • Content Marketing
  • Corporate Social Responsibility (CSR)
  • Customer Experience (CX) Marketing
  • Data Driven Marketing and Advertising
  • Digital Marketing (incl. SEO)
  • Innovations and Design Thinking
  • Integrated Marketing Communications
  • Loyalty Marketing
  • Marketing Automation
  • Marketing Communications: B2C and B2B
  • Mobile and Location Based Marketing
  • Public Sector Marketing
  • Social Marketing & Social Change
  • Not-for-profit marketing
  • Social Media and Digital Marketing
  • Sponsorship Marketing
 

Professional Certification

Certification
  • CPM

AMI @ 2023 All Rights Reserved