Jeanne Zweck

Mint Marketing

AMI Fellow CPM

 

Member profile details

Prefix
Ms
First name
Jeanne
Last name
Zweck
Post-nominals
FAMI CPM
Organisation
Mint Marketing
Job Title
CEO/Founder
State of Residence
NSW
AMI Designation
AMI Fellow CPM
SUFFIX
FAMI CPM
Bio
Jeanne brings 25 years of brand and bid experience as founder and CEO of Mint Marketing, an industry-leading branding agency for the Australian and international infrastructure sector’s largest players. Specialising in business communications and bids, Mint has been instrumental in winning over AU$16 billion worth of city-shaping public–private partnership tenders for clients such as Lendlease, Serco, John Holland and Macquarie Capital in the past five years.

Drawing on her gift for strategic thinking, creativity and communication, Jeanne works with CEOs and directors and facilitates stakeholder workshops to distil brand identities, provide clarity of direction, and develop winning strategies for global businesses, consortia and tenders.

Before Mint, Jeanne was Group Marketing Manager for Woods Bagot, where she repositioned the firm as a global thought and design leader in architecture, oversaw marketing and personnel across 12 global offices, and developed a comprehensive internal intranet – a groundbreaking approach within the industry at the time.

Jeanne’s background has imparted her with passion and expertise in social and transport infrastructure, sports and recreation, dynamic not-for-profit organisations, education, and diversity in leadership – areas where she seeks to leverage her marketing and branding acumen to make a difference. She was a delegate to the Global Summit of Women in Tokyo in 2017, and sits on the Social and Media sub-committee for the 2018 Global Summit of Women in Sydney.

When she’s not cheering her children on at sport or planning her next travel destination, Jeanne enjoys netball, sailing, reading, cinema and the odd bit of cake decorating.
Profile photo
Marketing areas of interest
  • Content Marketing
  • Corporate Social Responsibility (CSR)
  • Digital Marketing (incl. SEO)
  • Marketing Communications: B2C and B2B
  • Property Market Marketing
  • Social Marketing & Social Change
  • Not-for-profit marketing
 

Professional Certification

Certification
  • CPM

AMI @ 2024 All Rights Reserved