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Lynda Cavalera

Australian Marketing Institute

AMI Fellow CPM

 

Member profile details

Prefix
Ms
First name
Lynda
Last name
Cavalera
Organisation
Australian Marketing Institute
Job Title
Chairperson
State of Residence
VIC
Which industry does the organisation you currently work for belong?
Other
 

Contact Details

Mobile
0427 028 587
AMI Designation
AMI Fellow CPM
SUFFIX
FAMI
AMI Committee Role
  • Board Chair
 

Member Personal Details

Gender
Female
 

Professional Certification

Certification
  • CPM
 

Career details

Marketing areas of interest
  • Advertising
  • Content Marketing
  • Corporate Social Responsibility (CSR)
  • Creativity in Brand, Product or Service Mkt
  • Customer Experience (CX) Marketing
  • Data Driven Marketing and Advertising
  • Digital Marketing (incl. SEO)
  • Education
  • Financial Services Marketing
  • Innovations and Design Thinking
  • Integrated Marketing Communications
  • Loyalty Marketing
  • Marketing Automation
  • Marketing Communications: B2C and B2B
  • Mobile and Location Based Marketing
  • Property Market Marketing
  • Public Sector Marketing
  • Social Marketing & Social Change
  • Not-for-profit marketing
  • Social Media and Digital Marketing
  • Sponsorship Marketing
  • Tourism Marketing
 

Member Directory Profile

Bio
As a senior marketing and sales executive with more than 25 years’ experience across global markets and numerous industries (including financial services, banking, retail, Government, education and NFPs), Lynda has a strategic and creative mindset with a passion for building purpose-led brands, great customer experiences, and commercial results.

Lynda is adept at integrating digital technologies, channels and trends with the more traditional, whilst simultaneously considering the marketplace, customer, people and processes to achieve positive results and sustainable competitive advantage.

As an authentic and values-led people leader, Lynda has a reputation for fostering strong collaborative relationships across organisations and with external partners, as well as building high-performing teams.

Lynda is also the Chairperson for the AMI.
Profile photo
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